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Final orders complete for the year - time to take a rest before I enter motherhood and welcome our baby girl in the next few weeks. Thank you for your support this year - we look forward to sharing more soaps and candles in 2024. Wishing you a special end to the year 🤍

About us




Simply beautiful


High quality. Simple. Ethically made.


These are the principles that we weave into our work. So.Ah creates body care products that are effortless to use, sustainable to make, and will leave your skin feeling cleansed and refreshed.

Founder, Garam, always had a lifelong interest in natural health and beauty products. After attending a candle-making course back in 2015, she was motivated to form a small business making high-quality soy candles and leading her own workshops. However, she kept returning to how challenging it always was to find skincare products that suited her family’s sensitive skin. This is how So.Ah began to take shape. Over the years, her passion for making natural products continued to grow, and she has dedicated many hours to studying aromatherapy and cold process soap-making.

Each and every So.Ah product is carefully made in small batches at our Kaipara Harbour studio in beautiful Aotearoa, New Zealand. 



Our soaps contain high-quality, organic ingredients that are either homegrown at our family farm, or locally sourced (where possible). We have carefully selected our ingredients to be both nourishing on the skin, and kind to the environment. Each one of the essential oils in our products is therapeutic grade, and 100% plant-based - while they all also possess their own unique benefits. 

We are proud to say that all of our products are vegan, cruelty-free, and free from synthetic colours and palm oil. 



Our candles are made from natural soy wax, beeswax, and 100% cotton eco-wicks. They are scented with therapeutic grade plant based essential oils, and lovingly poured in small batches. With sculptural designs and shapes, each candle is a conceptual exploration of space and scent. 



Our soaps are packaged in cardboard made with unbleached sugarcane fibres. With a minimalist design, they reflect our core values of keeping it simple, and high quality. We also use compostable courier bags made of corn-starch and other biodegradable ingredients.


Huge gratitude for our collaboration with creative director Jenny. She has been an incredible asset to our business. Her unique vision and art direction have helped bring So.Ah to life in many forms.